Assessment of general locations and the specific sites within them requires extensive analysis. In any area, the optimum site for a particular store is called the 100% location. Because different retailers need different kinds of sites, a location labelled as 100% for...
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Importance of the Store Location
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The Choice of a General Location
The last part of Step 2 in location planning requires a retailer to select a locational format: isolated, unplanned district or planned centre. The decision depends on the firm’s strategy and a careful evaluation of the advantages and disadvantages of each...
Types of Locations
There are three different location types: isolated stores, unplanned business districts, and planned shopping centres. Each has its attributes as to the composition of competitors, parking, nearness to nonretail institutions (such as office buildings), and other...
Overview
After a retailer investigates alternative trading areas (Step 1), it determines what type of location is desirable (Step 2), selects the general location (Step 3), and evaluates alternative specific store sites (Step 4). Steps 2, 3, and 4 are discussed in this...
Site Selection
In recent years, shopping centres have faced intense competition from big-box stores in isolated or strip locations, outlet shopping areas, and online retailers - including those with traditional store locales. As a result, more shopping-centre operators are utilising...