What is Market Segmentation? At its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic...
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The Marketing Mix
The 4 Ps Product – The product should fit the task consumers want it for, it should work, and it should be what the consumers are expecting to get. Place – The product should be available from where your target consumer finds it easiest to shop. This may be High...
Key Components of Marketing
Key components of marketing to consider: Marketing is about meeting the needs and wants of customers. It is a business-wide function. It is based on a thorough understanding of customers and their needs. It aims to create alignment between organisational...
Introduction to Marketing
All organisations have products and services to sell, and this is the main reason for marketing activities. Goods and services are developed to meet customer needs, so these needs must be identified and understood. Customers, in turn, must be made aware of the...