The marketing process performs certain activities as the goods and services move from producer to consumer. Some of the major functions of marketing are as follows: Selling. It is the core of marketing. It is concerned with the prospective buyers completing the...
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Current Realities of the Farmer
Introduction Animal husbandry or farming is a holistic process. In this manual, the focus is on the small farmer who is living in a rural area and is keeping cattle and sheep on the communal land. Sustainable livestock farming is a holistic process that consists of...
Digital Marketing (RACE-Model)
Introducing the RACE Framework The RACE framework is a practical framework to improve your digital marketing. Streamline your planning and measurement of digital marketing with the RACE Framework and growth process. To explain and fully define the scope of 'What Is...
Marketing Model (4 C’s)
The 4 Cs to Replace the 4 P’s 4C’s marketing model – two models with the same acronym: The 4Cs to replace the 4Ps of the marketing mix (Lauterborn, 1990): The consumer wants and needs. Cost to satisfy. Convenience to buy. Communication. The 4Cs for marketing...
Brand Positioning
What is Brand Positioning? How your brand is positioned in the market ultimately determines how consumers view you and your ability to meet their needs. It determines who you compete with within your category, and if positioned right, it determines how much people or...