Overall influence You know your clients are people. Even if you sell to a company, you’ll be dealing with humans to do it. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. It happens to...
Who is the consumer and how does their behaviour affect the market? Who is a consumer? A consumer need not just be an individual; a consumer can also be an organization. A consumer can be someone who will buy either goods or services or you can also specify the goods...
Demographic characteristics of consumer markets and geographic characteristics of consumer markets Demographic Characteristics of Consumer Markets Characteristics of consumer markets based on demographics include differences in gender, age,...
Competitive intelligence and other aspects In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers. The key points for database in marketing are as follows: Researchers keep consumer...
Marketing information systems, Digital surveys and advantages and disadvantages of Digital surveys A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of...